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Earlier this year, we announced that a new collection will be arriving with our official retail partner, Localnest (www.localnest.co.za). The time has finally arrived to announce when you can expect this capsule of clothing to officially land on the Localnest online store, along with some insightful information about the structure and designs as well.

 

The first Mad Dogs collection sold by Localnest was released back in Q4 of 2022 which was comprised of 3 individual items: Uniform Golfer, Uniform Long Sleeve and Uniform Jersey. Each of these items were entirely custom, handpicked by the founder of Localnest, Daniel Trevethan. This new collection follows the same foundations of its predecessor but with some subtle changes to the structure and designs.

 

“We worked directly with Daniel to extract his vision of where he wanted this new collection to go based on the previous edition. By building on the foundations of our first collection, we were able to make refined yet noticeable changes to the collection by selecting different colour, designs and focusing on distinct silhouettes.”

– Raoul Owens (Director at Mad Dogs Clothing)

 

This new collection branches further out in terms of individual designs but has a narrower focus with regard to silhouettes. The colour palette consists of Geode Stone, Royal Navy, Comet Grey, and Sky Blue to project neutral tones that have been complimented selectively with traditional all-over prints and finished off with premium embroidery. At this stage, all these items will be produced and sold in finite quantities, making them exclusive and limited. This new collection will be sold directly via the Localnest online store but will also be showcased within our new Mad Dogs Clothing / Shop.

 

“Working with Mad Dogs has once again been loads of fun and we are so excited about this new collection. Mad Dogs is such an iconic South African brand, with a rich history and it is such a privilege to have a new collection selling exclusively on Localnest.co.za.”

– Daniel Trevethan (Founder at Localnest)

 

The exact release date of this new collection isn’t set in stone just yet, but it will be available later this month (June). We will be making all official announcements via our social media platforms, along with our official newsletter. If you would like to sign up to our newsletter, simply scroll down to the footer of our website and enter your details into the newsletter section. Stay tuned for more information coming soon.

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